How to Choose the Best Mail Automation Software for Business

 If you've been neglecting direct mail as a part of your marketing strategy, you're not alone. Many businesses ignore the value of direct mail because it's considered labor-intensive. However, many digital marketers are so focused on their online efforts that they forget that direct mail can drive results for them offline. Automation and multi-channel marketing are the keys to achieving both of these objectives. Automated direct mail campaigns can lead to increased conversion rates and improve your bottom line.



For example, Postalytics' automated direct mail and postcards allow you to track the response of every single piece. The software will record all responses from both online and offline channels, including physical mail. With real-time analytics, you can determine if there are any gaps in your content or delivery process. The software will then help you make necessary changes to improve your campaign. The end result is a more targeted, higher-quality response rate.

To automate your direct mail campaign, you must first create and send a series of triggered emails. The first email a consumer receives is usually a confirmation and shipping information. A second email with a coupon code is also a good idea, but you need to ensure that you time your emails well. With direct mail automation, you can ensure that you don't miss a single email. There are plenty of great brands that offer automated direct mail, and it's worth checking out their features.

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